10 Top Social Media Marketing Resources
On the CD inside our May issue of SUCCESS you will find two fantastic interviews. One is with our 1-on-1 expert Peter Guber, who I have written about before (read here).The other is with social media maven Mari Smith. During our interview I asked Mari to follow up with her 10 most favorite social media marketing resources, and she generously followed through. Below is her list.
Additional articles on social media you might be interested in:
- 8 Shocking (and Hilarious) Social Media Gaffes
- No. 1 Skill for the 21st Century (Part 3 of 3)
- No. 1 Skill for the 21st Century (Part 2 of 3)
- Networking With New Media
- To Tweet or Not to Tweet: Expert Tips about Using Social Media
- Small Business and Social Media
Mari Smith’s Top 10 Favorite Social Media Marketing Resources 10 list for readers of SUCCESS. Here they are!
There are many online tools I use every day to manage my social media marketing effectiveness. In my recent interview with Darren Hardy for the May 2011 issue of SUCCESS magazine, I talked about many of these tools. Darren asked me if I would put together my top
10 list for readers of SUCCESS. Here they are!
- HootSuite.com—a fantastic free online tool for managing multiple social media profiles, pre-scheduling updates for specific days and times, monitoring keywords and analyzing statistics. Plus, check and reply to saved searches, Twitter lists, trending topics, @ mentions, Direct Mentions and more. Also available as a mobile app, which provides an excellent way to pre-schedule your social updates on the fly. Paid version also available with additional features. (See also TweetDeck.com—an alternative tool to try that is equally popular.)
- Bit.ly—the top link shortening service, ideal for Twitter but equally useful for Facebook and even email marketing to track clicks. Copy your long link and paste into your bit.ly account. Easily make custom links and track how many clicks you get. For example, this is a link to one of my most popular blog posts http://bit.ly/FBforms. Check the raw link and stats for any bit.ly link by simply adding a “+” sign at the end.
- Twitter Lists—easily build your own source of curated content by making a list of Twitter users in a certain field of expertise. Twitter allows up to 20 lists per account, with up to 500 names in each list. You might set up a list for top news in your industry (be sure to add your own name!). Lists can be public or private. I refer to my own “Facebook Marketing” Twitter list several times a day to stay up to date on breaking news about Facebook.
- Facebook Like Button—adding a small piece of code to your website and/or install the Facebook Like Button WordPress plugin allows visitors to your website and blog to share your content with all their Facebook friends. You can change the verb from “like” to “recommend”—great for placing on the top right of an entire website. Also, include the Like Button on all opt-in pages and sales pages for extra viral visibility.
- TweetMeme Button—this is the Twitter equivalent to the Facebook Like Button. Add it to your blog, website, sales pages and anywhere you want to make it easy for your visitors to share your content with their Twitter followers. I love to use the TweetMeme button myself whenever I find great content on the web, as it’s typically already formatted with a short link and the author’s Twitter ID.
- Twellow.com—the Yellow Pages of Twitter with tens of millions of accounts listed. Set up a free account, then find and follow targeted people by searching for keywords users have in their bios. Browse categories and also drill down to cities around the world to find top users in a specific location (see “Twellowhood” tab). Twellow is a great tool for building your Twitter following. (As an alternative, more automated tool, see TweetAdder.com.)
- ManageFlitter.com—manage your Twitter following, unfollow inactive accounts, find out who isn’t following you back and more. Free and paid versions. This is such a fun tool to use and very effective. I haven’t found anything like it out there. (As an alternative, check out the popular tool SocialOomph.com.)
- Echofon Mobile App for Twitter—I’ve tried many, many mobile apps to manage Twitter on my iPhone and keep coming back to Echofon. The app offers many great features and is always synched with your online Twitter activity. Check and reply to saved searches, Twitter lists, trending topics, @ mentions, Direct Mentions and more. Echofon also offers desktop apps for Mac and Firefox, as well as a Facebook mobile app; however, I find Facebook’s own iPhone app works just fine.
- Disqus Blog Commenting System—a wonderful addition to any blog, Disqus allows users to have their own portable profile for commenting. Comments can easily be shared with their Facebook friends and Twitter followers. Visitors to your blog can simply post a comment using their Facebook or Twitter account with one-click instead if they don’t have a Disqus login.
- TwentyFeet—an easy and simple way to track and monitor all your social media metrics. You get two social media accounts for free for life. After that, the fee is extremely nominal ($2.49 a year!) for additional accounts. Track your Facebook profile, fan pages, Twitter accounts, YouTube, Google Analytics and more. TwentyFeet sends you a daily email with activity reports as compared to predicted activity based on past performance. (See also SocialBakers.com to use instead or as well for tracking your Facebook metrics.)
Learn 3 years of social media knowledge in 90 minutes: Social Media Bootcamp for CEOs
What are your favorite online social media tools? Share your ideas and resources with the community in the comments below.