Stop Yelling!


Loud and obnoxious interrupt marketing and advertising practices of things such as TV and radio commercials are quickly becoming a thing of the past.

Today in order to gain a customer, keep that customer and turn that customer into a positive advocate it requires cultivating a meaningful relationship.

The companies that are winning big and will dramatically breakaway from the competitive herd going forward will be those that learn how to master the tools, platform and relational skills of social media (among other contemporary innovations in marketing and communication).

This is such an important issue for the budding entrepreneur and small business owner that I searched the country over to

try and bring you the very best to address this topic and bring them to the SUCCESS table in our July issue of SUCCESS. I'm NOT talking about just social media for socializing sakes, but social media done effectively for moving the needle in entrepreneurial and small business customer and revenue growth.

If you are a subscriber to SUCCESS (gasp! if you aren't!) you heard me interview Paul Slack, the President of one of the largest social media agencies in the country ( on the CD bound into the issue. Paul employs over 80 people who manage the social media accounts for over 200 companies. They have put in 60,000 man and woman hours watching, monitoring, measuring and driving social media engagements. For this young and budding industry there is probably not another company with more street level experience, data and


At the end of the CD I promised I would go back through the interview and capture each action step and develop a summary document for you.
It bullet points:

  • The 3 biggest mistakes people make in social media marketing.
  • The 5.5 Point plan for getting started
  • The 5 steps to execution success
  • Tips on community building and 7 points on building a winning business blog
  • Also, after the interview I also arm wrestled some of the key documents Paul’s company uses to fully initialize each new social media account and the very checklist they

    use to manage the individual social media communities of over 200 companies. What to do daily, weekly, monthly and quarterly and exactly what actions to take in those periods to drive social media community building, engagement and conversion on Facebook, twitter, linkedin, youtube and your blog.

Here are those documents I created for you:

Action Items from Paul Slack Interview

Social Media Accounts Set-up Checklist

Social Media Account Management Checklist

Share your thoughts, comments and favorite social media marketing strategies in the comments below.




12 responses to “Stop Yelling!”

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  3. Darren, Thank you for the content on the monthly CDs and for the Paul Slack documents. Thank you, Paul Slack, for your insight and willingness to share. I’m taking baby steps in implementation and am looking forward to growing my business.

  4. Darren,
    You’re a remarkable individual. I am always inspired by how much extra value you provide for your readers and listeners, I love the CDs. This extra information is a sure testamount to the fact that you care and are at the cutting edge of Success.

    Yours gratefully,
    Roisin O’Connor.

  5. Darren this month’s Success CD was so helpful!! Loved Joe Polish”s ideas on the consumer guides. You folks make adding value to others just plain FUN!

    Can I share that I think the most important thing right now is that those technologies you discussed work well!! But, if and only if we take Seth Godin’s advice and “SHIP”! Many of my coaching clients hold back because either it isn’t “perfect” OR out of fear that somebody won’t like it! SOMEBODY WON’T. But let’s no steal from those we can help out of the irrational fear that we may be laughed at. Ridiculous! Even the harshest critics will respect the fact that we “manned up” and shipped. Don’t you think?

    Have a magical day!
    Corey J

  6. Darren,
    Thanks for all you do to help people suceed. The additional challenge for non-profits is to use social media when they’re not selling a product or service, but asking people for support (both as volunteers and financially). Thanks again.

    Bill Huddleston, The CFC Coach
    The Combined Federal Campaign is the world’s largest sourcce of unrestricted funds for non-profits, over $1 billion in the past five years.

  7. Darren,
    Our company has been great supporter of Success. Everyone in the company is a subscriber :-) The interview with Paul Slack was one of the best ever. Thanks for the worksheets.

  8. Great information! I just watched two keynotes from Gary Vaynerchuck last week addressing the same topic. It’s incredible how many companies are getting left behind due to lack of proper social media practices. This is a great help. Thanks as always, Darren.

  9. Darren, I respect you so much. You really do care about helping people to do better. It shows because those three documents are like giving out bags of gold. If anybody executes the plan you put out they will be turning down business. I did a much less comprehensive plan for my tutoring business and had people calling me from google searches. Thank you again for another amazing value.

    P.S. I use the Compound Effect in my reading and English-as-a-Second Language classes, and have women that I sponsor in recovery read it. I have many testimonies of the help everyone has received from the book. Also, my ESL clients love the CD because you speak so clearly. They are learning English and success at the same time! Thanks for helping me to look good!