“Character may almost be called the most effective means of persuasion.” —Aristotle
The final level of persuasion uses ETHOS, a concept from which we derive the word ethics.
ETHOS requires integrity, character, wholeness, consistency and discernment. In essence, ethical people are a living example of the truth behind their arguments. They don’t just say what they believe; they live what they believe. Their arguments and opinions speak for themselves, in the actions they choose to take. The consequences of their actions prove the truth behind their opinions.
To ME this is the most powerful form of persuasion. This is what persuades me to put people into SUCCESS or to interview for the CD that goes into the magazine—those who walk their talk. Those who are DOING and have DONE (at an extraordinary level) what they will advise us we need to do.
This is also how I try to live—you can listen to me or you can just watch me, either way you will get exactly the same message. I recommend this as your most powerful tool of persuasion and influence as well.
The best way to practice or use this tool of influence in your sales or business life is this: read more »