As we continue to craft a year of WOW, I thought I’d share some key ideas on how to be WOW in your prospecting efforts.
Not just how to prospect, but how to prospect with WOW.
There’s a difference, and quite frankly in today’s screen-filled, media-saturated, noisy and cluttered environment, you either WOW or you are just part of the ignored noise.
Let me give you some context: Twenty years ago the average consumer was hit with 2,000-3,000 marketing messages per day. Sounds like a lot, right? This happened through radio, TV, newspapers, magazines, billboards, bus benches, mailers, people spinning signs on street corners, skywriting, whatever. All in all it added up to 2,000-3,000 solicitations per day.
Today, that number is at least 10X. Today you are hit with more than 30,000 marketing messages every single day of your life. What that means to you, as a prospector, is you and your message have 10 times the competition. It costs you three times the time and money to get attention through that noise, and then ultimately it is delivering a third of the result.
Here are some fun facts for you. If scary is your thing: read more »
Share This Post