Giving WOW Presentations (2 of 4)

Posted in SUCCESS on March 18th, 2014 by Darren Hardy –

WOW-Presentations-2Last week I shared some of the most WOW presentations ever given in history in order for you to learn from, borrow from and be inspired by.

In this post we will listen to two more powerful speeches from the great leaders of the past. And we will continue to hear firsthand what matters in making a great presentation.

Now for one of the most famous speeches in American history, a speech that would help shape the mindset of a generation and the future of a nation.

John F. Kennedy’s inaugural address is undisputedly one of the greatest ever. The speech launched Kennedy’s Administration into a stratosphere of public approval from which it never slipped.

To remind you of the context, this very young president was coming into power at the height of the Cold War. JFK’s task was twofold: to represent the United States as a force to be reckoned with while also maintaining peaceful international relations—a daunting proposition, to say the least.

The last few minutes of that historical speech truly changed the course of history.

The lesson I want to pass forth is this: read more »

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Giving WOW Presentations (1 of 4)

Posted in SUCCESS on March 11th, 2014 by Darren Hardy –

WOW-Presentations-1Life is a presentation.
We are making presentations all day every day and we are being presented to all day every day.

So as we continue to build upon our 2014 theme of WOW, if you want to lead a WOW year, you are going to need to learn how to deliver WOW presentations.

In this four-part series, I will not only share some of my favorite and most powerful presentations from the top leaders and highly acclaimed keynote speakers in history, but I will also provide a three-point plan on how you can start crafting your own WOW presentations.

Just before I sat down to create this four-part blog series, I saw a WOW presentation. In fact it wasn’t a presentation at all, it was a commercial… or rather a presentation disguised as a commercial. I’ll share more on that in a later installment.

But back to WOW presenting… How would you like to influence, persuade and move people into action through a presentation?

Imagine what you could do over 30 minutes if you knew the formula used in the development and delivery of a WOW presentation. At the end of this series I will give you the same three-point formula that will help you WOW in any presentation you do.

In fact, this entire series is designed to teach you how to deliver WOW and to do so we are going to WOW you a bit.

Not only do we have one of the top presentation coaches and thought leaders here to share his best ideas and insights on how to deliver WOW, but we have also prepared some of the most WOW presentations ever given in history in order for you to learn from, borrow from and be inspired by. read more »

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The Dirty Little Secret of High Performers

Posted in SUCCESS on March 4th, 2014 by Darren Hardy –

Anne SweeneyI think that you’ll find this fact shocking:

Most high-performing achievers are lazy.

Yes, LAZY—but they had big dreams and big goals.

To achieve them, they forced disciplines, routines and rituals on themselves.

Ultimately then they produced much, much more than people who didn’t have the same weaknesses but failed to proactively and aggressively build these important discipline systems into their lives.

If you don’t believe me, flip on SportsCenter, where you’ll see that some of the most accomplished athletes of all time—renowned for their strict eating habits, grueling fitness programs and intense training schedules, and now retired (goals accomplished)—have reverted to their more “natural” behavior, habits and discipline. Former National Basketball Association stars Michael Jordan, Larry Bird and Charles Barkley quickly come to mind (more, more, more)

And me?
Most people think I’m one of the most disciplined and consistent people they’ve ever known. Which I am.

But I confess that I am naturally quite lazy.

If you question that, just ask my wife.
I’ve had to work at building in the systems, rituals, routines and processes to, well, really, protect myself from myself.

That’s why I’m so good at teaching these systems—because I’m my own neediest client!

I am intensely disciplined in the areas of my life in which I really want results, improvement and success. Outside those areas, well, not as much. I didn’t realize this dichotomy until I started to see the same reality in über-successful people I know and have interviewed. Outside their areas of focus, where they’ve built in routines and proactively developed habits, they’re not as disciplined or hardworking as you’d expect.

You can take away two great insights from learning this dirty little secret about high achievers: read more »

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WOW Customer Service (2 of 2)

Posted in SUCCESS, WOW on February 25th, 2014 by Darren Hardy –

Last week I shared some startling statistics on how poor customer service can crush all your entrepreneurial hopes, dreams and good intentions—quickly. It was also pointed out how customer service is a sales and marketing function, not a maintenance department.

Now let’s help you level-up your customer service—maybe even to level WOW.

Let’s start with a good reminder from Henry Ford: “It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.”

Your 4-Point Customer WOW Plan

ONE: Do what you’ve heard several times before but haven’t done—map out all the touch points a customer has with your business. All of them. Every one. You’ve heard this before right? And yet you still haven’t done it, have you? If you haven’t, do it now. But really do it this time.

You keep hearing about it because it’s important. To not do it is only costing you money… each day it’s not done. If you have done it, great, congrats, add some of these elements to your map… read more »

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WOW Customer Service (1 of 2)

Posted in SUCCESS, WOW on February 18th, 2014 by Darren Hardy –

We are continuing our year of WOW, and over the next two posts we are going to focus on how you can deliver WOW customer service.

It still surprises me, even in this day and age, how many people still need convincing that improving the customer experience will generate revenue and save costs.

The biggest issue I believe is one of mindset. Customer service is treated as an afterthought in case something happens to go wrong.

Wrong mindset.

In fact it’s exactly the opposite.

Customer service is not a maintenance department; it is a sales and marketing department. It’s a revenue generator, a brand-builder and a massive valuation-enhancer.

If you don’t believe me, just ask Tony Hsieh, CEO of Zappos, who attributes the success of his enterprise to this one department—the customer service department. And when I say success, I mean selling his company at a valuation of $1 billion—THAT kind of success.

Here is how he explained his strategy: “We took money we normally would have spent on marketing and advertising and PR and invested it into our customer service. Our customers did more advertising than we could pay for.”

“Our customers did more advertising than we could pay for.” -Tony Hsieh

Let me give you 10 more reasons and stats why customer service is a revenue-generator and brand-builder, not an expense line item as reported by some really smart people who study this sort of stuff. read more »

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