Sign Up For Email Updates
Free & Exclusive Gifts for Subscribers

Archive

Lie in Bed with Your Client

Lie in Bed with Your Client

I was working with a CEO recently and he said, “I want my marketing message to speak what is in my heart.”

I responded, “No you don’t.”

Have you ever been subject to someone’s passionate (probably long winded) pitch about something they are all fired up about but you couldn’t care less about?

Yeah, me too, it’s painful. Read More


SUCCESS CD Interview Follow-up: Jeff Walker

SUCCESS CD Interview Follow-up: Jeff Walker

On the October SUCCESS Magazine CD I interviewed Product Launch Formula guru Jeff Walker.

At the end of our interview, when the microphones were turned off, I asked Jeff if he had something else that I could give you—something cool and valuable (remember this post: Never Hurts to Ask!)

He graciously created a training document called: 16 Rules of Internet Marketing. Read More


SUCCESS CD Interview Follow-up: Mike Koenigs

On the September 2012 SUCCESS Magazine CD I interviewed marketing expert Mike Koenigs.

Thankfully, some of you reminded me that I promised to post some supporting information Mike mentioned regarding his 10X10X4 Formula. This is Mike’s method for creating compelling videos that drive traffic and convert prospects into buyers online.

Below is a video where Mike walks through the process with a lot of examples. Read More


Building Your Personal Brand (Pt 1 of 2)

Building Your Personal Brand (Pt 1 of 2)

Describe yourself in one word.

What’s the word?

What one word do others use to describe you?

(Don’t know? Ask a few people.)

Is it the same word?

That word is your reputation, your personal brand.

Is that the brand you want and need to accomplish your goals in your marketplace?

If not, that could be what’s holding you back. Read More


DREAM 50 Strategy

DREAM 50 Strategy

Last week we discussed how a BEST BUYER client can be worth 100 times the average client—and cost you a lot less headaches and wallet aches.

Ultimately, you want to reduce the universe of available prospects down to your DREAM 50.

What’s a “DREAM” client? Here’s your filter system: Of all the potential client target groups, which is EASY, FAST, and PROFITABLE? Read More