The (not so) Secret Rock Concert Formula
Every rock star knows the secret to a great performance is to START and END with their very best songs to create a shock-and-awe opening and a knockout close.
Power Opening: They know if you are disappointed in their first song, it is likely they will have lost you for the entire concert. At best, it will take several songs and some pretty spectacular stunts to win you back if your first impression is a letdown. They have (at most) 5 minutes to spellbind, ‘WOW’, stun and amaze you.
Memorable, Awe-Inspiring Close: They also know that it will be the last impression and last song that you will sing on your way out and will play as an endless loop in your head as you drive home, sleep and get up the next morning. They know it better be good and they better make you feel something to keep your connection to them long after the show has folded up its tents.
What I described above is (also) YOUR formula for a memorable, effective and awe-inspiring presentation.
Use (a form of) Pyrotechnics to Grab Your Audience’s Attention
While you (probably) cannot blow something up onstage to get your audience’s attention (although that would be cool!), there are other ways you can detonate the mind and attention of your audience right up front in your presentation—and that is with your opening headline.
I recently interviewed Hall of Fame presenter Patricia Fripp and she put it this way, “A strong opening powers the rest of the presentation.”
You, too, have only a few minutes to make that critical first impression and deliver your attention-grabbing opening statement. Just as in TV bumpers, magazine or newspaper articles, or direct response solicitations, the headline determines 80%+ of the success of the entire piece. Which is also why it is advised to spend a proportionate amount of time on crafting your opening headline and sequence.
How to Build a Mind-Stirring, Jaw-Dropping, Heart-Gripping Opening Headline (not a bad headline, eh?)
I have a presentation headline development worksheet that I have developed, refined and evolved for myself over many years. I will give it to you read more »