Posts Tagged ‘presentations’

Giving WOW Presentations (4 of 4)

Posted in SUCCESS on April 1st, 2014 by Darren Hardy –

WOW-Presentations-4In the last post I promised to give you the three-point formula that will help you WOW in any presentation you do. Ready for it?

But first, if you haven’t gotten a chance to check out  Part 1, Part 2, or Part 3 of the series, make sure to do so. Being familiar with these greatest presentations in history that I included in the earlier posts will give you the framework for what I am about to share now.

Also, I promised to share with you the commercial… or presentation, as I saw it, that was so effective. It was the commercial released at the 2013 Super Bowl by Dodge Ram called, “So God made a farmer.”

It wasn’t a fancifully produced commercial that shocked or alarmed your senses to grab your attention. There were no special effects. It wasn’t racy, lewd or funny… all the normal devices used to gain your interest…. it was simply a well-designed presentation… without the use of video at all. This presentation was delivered by a lone resonant voice over a succession of images telling a story.

How’d it do? It became the most talked about commercial of the year, according to Bluefin Labs, who measures the impact of television via social media. Within 45 minutes it generated 402,000 comments.

Go check it out if you haven’t seen it or don’t quite remember it… and now you will be able to see it from a totally different vantage point—it’s effectiveness as a presentation.

OK, it’s time to wrap up our learning from this four-part series of giving WOW presentations. As Ira Hayes said, “No one ever complains about a speech being too short.” Something to remember and something to prod us to get right to it.

Here is your three-point plan on how to start crafting a WOW presentation: read more »

Giving WOW Presentations (3 of 4)

Posted in SUCCESS on March 25th, 2014 by Darren Hardy –

WOW-Presentations-3Welcome back to another week of WOW presentations. If you missed out on the previous installments, make sure to check out Part 1 and Part 2. You don’t want to miss out on some of the greatest speeches to ever come from Lyndon B. Johnson, Winston Churchill, John F. Kennedy and Ronald Reagan.

In next week’s concluding installment, I will provide a three-point plan on how you can start crafting your own WOW presentations. But first, let’s continue with another round of WOW presentations, including one of my all-time favorite keynote speakers.

If you had one last presentation to give before you died, what would it be?

Dr. Randy Pausch, a computer science professor at Carnegie Mellon University (Pittsburgh), gave his last lecture on September 18, 2007. During this final lecture, he talked about his childhood dreams and how he achieved them, and then how he went on to enable others to achieve their childhood dreams. Randy’s presentation, or last lecture, which has been viewed over 16 million times on YouTube alone, is filled with revealing stories of self-discovery.

Randy’s speech demonstrates how the audience is always much more receptive when you are not lecturing, but simply relating. Instead of telling, you are sharing. Instead of telling someone what they should do, you are sharing what you did wrong, how you discovered how to do it right, then the benefits you realized. This is a great example of that.

Next we will end with quite frankly one of the greatest keynote speakers who ever lived, certainly of our time. Who am I talking about? read more »

Giving WOW Presentations (2 of 4)

Posted in SUCCESS on March 18th, 2014 by Darren Hardy –

WOW-Presentations-2Last week I shared some of the most WOW presentations ever given in history in order for you to learn from, borrow from and be inspired by.

In this post we will listen to two more powerful speeches from the great leaders of the past. And we will continue to hear firsthand what matters in making a great presentation.

Now for one of the most famous speeches in American history, a speech that would help shape the mindset of a generation and the future of a nation.

John F. Kennedy’s inaugural address is undisputedly one of the greatest ever. The speech launched Kennedy’s Administration into a stratosphere of public approval from which it never slipped.

To remind you of the context, this very young president was coming into power at the height of the Cold War. JFK’s task was twofold: to represent the United States as a force to be reckoned with while also maintaining peaceful international relations—a daunting proposition, to say the least.

The last few minutes of that historical speech truly changed the course of history.

The lesson I want to pass forth is this: read more »

Giving WOW Presentations (1 of 4)

Posted in SUCCESS on March 11th, 2014 by Darren Hardy –

WOW-Presentations-1Life is a presentation.
We are making presentations all day every day and we are being presented to all day every day.

So as we continue to build upon our 2014 theme of WOW, if you want to lead a WOW year, you are going to need to learn how to deliver WOW presentations.

In this four-part series, I will not only share some of my favorite and most powerful presentations from the top leaders and highly acclaimed keynote speakers in history, but I will also provide a three-point plan on how you can start crafting your own WOW presentations.

Just before I sat down to create this four-part blog series, I saw a WOW presentation. In fact it wasn’t a presentation at all, it was a commercial… or rather a presentation disguised as a commercial. I’ll share more on that in a later installment.

But back to WOW presenting… How would you like to influence, persuade and move people into action through a presentation?

Imagine what you could do over 30 minutes if you knew the formula used in the development and delivery of a WOW presentation. At the end of this series I will give you the same three-point formula that will help you WOW in any presentation you do.

In fact, this entire series is designed to teach you how to deliver WOW and to do so we are going to WOW you a bit.

Not only do we have one of the top presentation coaches and thought leaders here to share his best ideas and insights on how to deliver WOW, but we have also prepared some of the most WOW presentations ever given in history in order for you to learn from, borrow from and be inspired by. read more »

Be a ROCK STAR Presenter (Pt 3 of 3)

Posted in SUCCESS on April 26th, 2011 by Darren Hardy –

We have been talking about how to become a ‘rock star’ presenter (Part 1, Part 2).
Let me now give you the all-so-important bread around the meat of your presentation…

The (not so) Secret Rock Concert Formula
Every rock star knows the secret to a great performance is to START and END with their very best songs to create a shock-and-awe opening and a knockout close.

Power Opening: They know if you are disappointed in their first song, it is likely they will have lost you for the entire concert. At best, it will take several songs and some pretty spectacular stunts to win you back if your first impression is a letdown. They have (at most) 5 minutes to spellbind, ‘WOW’, stun and amaze you.

Memorable, Awe-Inspiring Close: They also know that it will be the last impression and last song that you will sing on your way out and will play as an endless loop in your head as you drive home, sleep and get up the next morning. They know it better be good and they better make you feel something to keep your connection to them long after the show has folded up its tents.

What I described above is (also) YOUR formula for a memorable, effective and awe-inspiring presentation.

OPENING

Use (a form of) Pyrotechnics to Grab Your Audience’s Attention
While you (probably) cannot blow something up onstage to get your audience’s attention (although that would be cool!), there are other ways you can detonate the mind and attention of your audience right up front in your presentation—and that is with your opening headline.

I recently interviewed Hall of Fame presenter Patricia Fripp and she put it this way, “A strong opening powers the rest of the presentation.”

You, too, have only a few minutes to make that critical first impression and deliver your attention-grabbing opening statement. Just as in TV bumpers, magazine or newspaper articles, or direct response solicitations, the headline determines 80%+ of the success of the entire piece. Which is also why it is advised to spend a proportionate amount of time on crafting your opening headline and sequence.

How to Build a Mind-Stirring, Jaw-Dropping, Heart-Gripping Opening Headline (not a bad headline, eh?)
I have a presentation headline development worksheet that I have developed, refined and evolved for myself over many years. I will give it to you read more »


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