In the last post I promised to give you the three-point formula that will help you WOW in any presentation you do. Ready for it?
But first, if you haven’t gotten a chance to check out Part 1, Part 2, or Part 3 of the series, make sure to do so. Being familiar with these greatest presentations in history that I included in the earlier posts will give you the framework for what I am about to share now.
Also, I promised to share with you the commercial… or presentation, as I saw it, that was so effective. It was the commercial released at the 2013 Super Bowl by Dodge Ram called, “So God made a farmer.”
It wasn’t a fancifully produced commercial that shocked or alarmed your senses to grab your attention. There were no special effects. It wasn’t racy, lewd or funny… all the normal devices used to gain your interest…. it was simply a well-designed presentation… without the use of video at all. This presentation was delivered by a lone resonant voice over a succession of images telling a story.
How’d it do? It became the most talked about commercial of the year, according to Bluefin Labs, who measures the impact of television via social media. Within 45 minutes it generated 402,000 comments.
Go check it out if you haven’t seen it or don’t quite remember it… and now you will be able to see it from a totally different vantage point—it’s effectiveness as a presentation.
OK, it’s time to wrap up our learning from this four-part series of giving WOW presentations. As Ira Hayes said, “No one ever complains about a speech being too short.” Something to remember and something to prod us to get right to it.
Here is your three-point plan on how to start crafting a WOW presentation: read more »