I was in Manhattan to meet with the publisher who was taking the message of my book The Compound Effect to the masses. I was escorted to a conference room where shelves filled
with best-sellers lined the walls. The marketing team pointed to a spot on the wall where mine would be.
Marketing staffers began the strategy discussion by saying they reached out to mainstream media and received great response: radio interviews, a few TV appearances and some online article requests. “We even got a request from CNN, wanting you to write an article for its website,” the web media publicist said. She practically giggled with glee as she said the letters C-N-N.
I laughed out loud. “You’re kidding, right?” Her startled eyes indicated she wasn’t. “Clearly they haven’t read the book,” I said. An awkward silence filled the room. “Even if they read only the introduction, they’d know they—along with all sensational news media—are my mortal enemy.” By seeing the confused faces, I knew I needed to give an explanation (and a rally cry).
“News media have become a competitive blood sport for our attention,” I said. “Their focus is on finding the half-dozen most violent, tragic, scandalous and read more »