You Are Under ATTACK!
Posted in SUCCESS on October 26th, 2010 by Darren Hardy –
The most disruptive, derailing and productivity-killing force in our lives (continued from Success is Not What You DO) is information overload and your attention is under siege.
In our modern society we all are suffering from information overload… there are more than 2 billion emails sent every day. More than 75 million blog posts are published every day, and 500,000 new books and 400,000 scholarly journals are published each year. There are 18,000 magazines (ahem, although only one that counts) and in 2005 Google stopped counting Web pages when it reached 8 billion.
This has happened along with the explosion of highly competitive commercial media and marketing constantly vying for our attention. In 1992 we were hit with 2,000 marketing messages a week. Today it’s over 30,000—a 15X increase in less than 20 years… and growing.
And, if that is not enough, we have become an instant-access portal open to the world—not to just the occasional office visitor, or the ringing phone, but the constant deluge of rapid-fire email, text messages, RSS feeds, instant messaging, Twitter, Facebook and now mobile alerts.
I think technology has advanced faster than our human ability to manage it. The tail is definitely wagging the dog.
We end up living our lives like a pinball, bouncing from one thing to the next.
Tell me if this sounds familiar… The first thing you see on your desk in the morning is the computer screen staring at you with all the email messages that came in overnight. You start answering them and then the phone starts ringing, people start streaming into your office with questions and requests. You’re paying half attention to them because you’ve got two other screens in front of you telling you what’s going on in the markets and in the world as well as a deluge of new email stacking up. This goes on all day, one demand after another, split up only by meetings in which everyone spends half their time answering emails on their BlackBerry. You walk out of the office at 7 or 8 after 12 hours of so-called work and you literally cannot remember what you did all day… certainly nothing that really mattered to your big idea goals. Oh, and if you work from home multiply this times pi… the spouse, pets, the postman, the gardener, your kids, the neighbor, the laundry and dirty dishes, etc.
This most disruptive and destructive force is called DISTRACTION and it is constantly and unrelentingly killing our read more »








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